The social media marketing is simply referred as the brand promotion of the goods and services on various social media platforms by different firms. There are numerous companies involved in this modern day practice of marketing promotion whether it is a FMCG Corporative or FMCD firms. The engagement of business firms on the social media platforms with the consumers often highlight how much the brand is actually trusted and popular among the public, more the traffic engagement on the electronic world more will be the number of new consumers attracted towards it.
Is it really necessary?
The simple answer to this question is, yes it is! Do you remember when brand representative i.e. salesman use to sell the products and services by approaching them door-to-door selling technique, can you recall how they knocked each and every door of every single house of your society and introduced their good to every house again and again. Often the success rate of the task was so low and now on the other hand you put a single post or a story about your latest launched product in the market thousand and lakhs or even crores of individuals views it in once and comes to know about it. Even the barging process it cut-off by providing the potential customers with a link or code to avail discount on the product. There are records of how companies have jumped the graphs of profits with the presence on virtual platforms. So can you now figure out why is it actual need of the hour.
Why is social media marketing considered as an asset to modern business?
The internet and social networking sites have made it very possible to not only make business from the local market but to compete in global markets and the increase the profit margins to the highest level possible. There is about 2billion+ estimated number of individuals on web presently and increasing day-by-day, so in simple words there is no end to the money you can make by reach more and more number of people and the social media marketing does exactly same for the company, it makes your presence on every smart phone, every desktop screen and every potential and targeted customer of yours. It is vey common to see stylish film stars, dynamic athletes and various famous faces endorsing some or the other brand, this technique is used to make people know the product shown on their mobile screen is even used by their favourite person so why should they miss out to use that too, which obviously results in increased sales.